Starbucks Coffee Company has announced a new corporate structure to accelerate its growth strategy, which will take effect by the end of September.
The coffee giant, based in Seattle, Washington, currently has two business units, Starbucks US and Starbucks Coffee International (SCI), with 20 percent of its revenues earned overseas.
The new structure will include three divisions; the Americas, China and Asia Pacific, and EMEA, covering Europe, the UK, the Middle East, Russia and Africa.