Alan Swaby looks at a now thriving business that was once rejected as having no marketing potential.
Like evolution and survival of the fittest, the beauty of the free market is that it encourages new life forms. Take the case of Andalusite Resources in South Africa as an example. It is now sitting on a successful and potentially very valuable business because the once dominant life force became complacent and relaxed its guard, enabling a new life form to gain a toe-hold.