Reinventing the service industryKeith Regan reports on how focused training, respect for workers and a focus on operational excellence has Air Serv poised to shake up the entire service economy. Since launching in 2002, Air Serv has been providing a host of services to airlines across the United States and the United Kingdom, taking over cabin cleaning, skycap services, shuttle bus operations and passenger wheelchair services as airlines look to focus their own resources elsewhere.