A sense of nurture
The spectacular growth enjoyed by Ububele Holdings is based on a selected process of vertical integration of its agri business and scientifically-based beneficiation of fruit and vegetables in its food processing division, as Ruari McCallion learned from Theo Kleinhans.
In just six years, the turnover of Ububele Holdings Ltd has rocketed from R2.7 million to R400 million. Even in a period of economic downturn, Ububele and its businesses continue to grow. How has it achieved such remarkable success?