An act of alchemy
Even with a commodity as rock solid as gold, change has to be managed, as Alan Swaby learns.
One of the modules to be found in business courses covers the topic of marketing myopiaÔÇöor how businesses take their eye off the ball and allow a once thriving concern to wither away. The case often quoted is the demise of the rail transport industry in the second half of the 20th century.

