Finding the sweet spotTransitioning from an old facility to a new one is not exactly a piece of cake, SVP Autumn Bayles explains to Gary Toushek. In 1914 baker Philip Baur and egg salesman Herbert Morris went into business together in Philadelphia to produce small baked goods using ingredients delivered fresh daily to their bakery. MorrisÔÇÖs wife proclaimed the products ÔÇ£tasty,ÔÇØ so the Tasty Baking Company was born, and the products bore the brand name Tastykake.