Many corporations like to think they have best practice processes already in place. Richard Ilsley of Synogis highlights the top 10 fundamental issues that must be considered with respect to any best practice process.
It is hard to find an organisation that is not using the term ‘best practice’ somewhere within its sales operation. It seems that no matter where you go, someone is talking about it and everyone wants it. But what is it and how do we know when we have it?